Selected work · Zenni Optical
Problem + Solution
A quick try on and value comparison concept positioning Zenni frames as an attainable alternative to designer eyewear.
0:36 · Vertical UGC · Captions available
Creative approach
- Use immediate surprise and a recognizable designer comparison as the hook.
- Keep visual momentum through multiple try ons and close product framing.
- Stack value with price, multiple pairs, prescription lenses, and blue light blocking.
Video transcript
I did not expect these to look this expensive. Okay, wait. These look exactly like the Prada oval sunglasses, only they are a fraction of the price because they’re $15.95. I’m not even kidding. The designer ones are like $400, and I got these for a fraction of that. I even got another pair, and I still spent less than what one designer pair of glasses would cost. And this is where it gets even better: I got an actual pair of prescription glasses, and I added blue light blocking to them too. These are cheaper than what I would normally pay for just one pair of prescription glasses. I got multiple pairs, including prescription, for less than what I would normally spend for just one pair of designer glasses. If you’ve been wanting designer frames, just get these.