Visual hooks
Open with a product moment, routine, reaction, transformation or other visual that gives the viewer an immediate reason to stay.
← Abby Wenzel UGC portfolio
Social UGC creator
Ads built for creative testing, not just one finished video.
Abby creates social UGC with clear hooks, natural delivery and a structure ad teams can put to work. One concept can be delivered as a focused video or expanded with opening variations for testing.
- Core package
- 1 video plus 3 to 5 hooks
- Package price
- $450
- Ad usage
- 30, 60 or 90 days
- Formats
- Vertical or horizontal HD MP4
Creative strategy
A strong concept needs more than one way into the story.
A social ad can succeed or fail in the opening seconds. Abby's performance package keeps the core message consistent while giving a team several hooks or opening visuals to compare.
Verbal hooks
Lead with a relatable problem, useful claim, surprising comparison, objection or point of curiosity that fits the product and audience.
Objection handling
Address common hesitation such as price, effort, texture, fit, taste or routine compatibility in plain, believable language.
Product proof
Show the product in use and translate features into specific reasons the audience may care about it.
Ad formats
Creative options for different campaign jobs.
The right format depends on what the viewer already knows, what the product needs explained and where the asset sits in the campaign.
Product demo UGC
Best when the physical use, application, fit, texture, features or routine creates the clearest reason to buy.
Testimonial UGC
Best when a personal problem, routine or product experience can make the message easier to trust and understand.
Problem and solution UGC
Best when the product solves a recognizable frustration and the ad needs to communicate that role quickly.
Lifestyle UGC
Best when the audience needs to see how the product looks, feels or fits inside an attainable real life moment.
Usage and delivery
The creative and the rights stay clearly separated.
Base deliverables include ad ready formatting, one round of minor edits and Google Drive delivery. Usage is selected for the campaign period rather than assumed indefinitely.
30 days of usage
Available at an additional 30 percent of the base content price for a focused campaign window.
60 days of usage
Available at an additional 50 percent when the team needs a longer testing and optimization period.
90 days of usage
Available at an additional 75 percent for an extended campaign flight. Longer terms can be discussed for the specific scope.
Optional assets
Scripts, raw footage, extra revisions, additional hooks, edited photos and creator posting can be added when the brief needs them.
More for brand teams
Find the page that matches your goal.
Before you inquireCommon questions+
What is included in Abby's social UGC package?+
The $450 performance creative package includes one core video and three to five hook variations. It is designed to give an ad team several openings to test around the same central concept.
Can Abby work from an existing script or creative brief?+
Yes. A brand or agency can supply an approved script and shot requirements, or request script development as an optional extra. The final direction should still fit Abby's natural delivery and the agreed product claims.
Are ad usage rights included forever?+
No. Paid usage is licensed for an agreed period, commonly 30, 60 or 90 days. Longer or ongoing usage can be quoted for the campaign.
Can a team request raw footage or additional hooks?+
Yes. Raw footage, additional hook variations, scripts and extra revision rounds are available as optional extras.
Fresh creative for the next test
Bring Abby the product, audience and campaign goal.
Share the platform, objective, core message, deliverables, usage period and any required claims. Abby can recommend the clearest content format and package for the brief.
Brief a social UGC project